Guidelines for Use of Texas State                                                                                                              UPPS No. 01.04.11

Logo, System Statement, and                                                                                                                     Issue No. 7

Equal Opportunity Statement                                                                                                                       Effective Date: 7/20/2005

                                                                                                                                                                        Review: June 1 E4Y

 

 

01.       POLICY STATEMENTS

 

01.01  We at Texas State are committed to maintaining high quality standards and consistency in the use of the official University logo and other insignia.

 

01.02  Logo use guidelines stated here govern consistency of presentation of the University's name and symbol when they appear in printed form on publications, stationery, websites, and other positions of University identification. For more information on official University stationery consult UPPS No. 01.04.12.

 

02.       LOGO USE PROCEDURES

 

02.01  The University's logo is its official emblem. The logo must appear on all Texas State printed materials that are to be distributed off-campus, as well as on the University homepage and all University top-level websites.

 

a.   University-approved centers, institutes, divisions and offices must use the University’s logo.

 

b.   The Round Rock Higher Education Center must use the University’s logo.

 

02.02  The following items are exempt from guidelines in this policy statement:

 

a.   Business or informational forms designed for internal University use.

 

b.   Materials prepared exclusively for special gift solicitations funded from non-university sources.

 

c.   Materials prepared for Athletics.

 

d.   Materials prepared for special, self-contained, grant-funded programs not directly related to University programs. Such programs are encouraged to use the logo and follow these guidelines whenever possible.

 

e.   Materials prepared for private support organizations of the University (as defined by Regents Rules, Chapter IX).

 

f.    Materials prepared for consortia in which Texas State participates.

 

g.   Instructional materials prepared for classroom use on- or off-campus.

 

h.   Promotional signs and posters destined for on-campus distribution only.

 

i.    Other occasions may arise when departure from the specifications set forth below may be necessary or desirable. To receive approval for variations, follow the procedure outlined in Section 02.03.

 

02.03  Procedures for seeking approval for departure from the logo guidelines:

 

a.   The person making the request must present the proposed deviation in writing to the Director of Media Relations and Publications (MRP), who has the initial authority to approve or disapprove.

 

b.   Should the Director disapprove the requested change, further appeals should be directed to the vice president to whom the applicant reports. The vice president will then review the requested deviation with the President, who will make the final decision.

 

03.       EQUAL OPPORTUNITY STATEMENT PROCEDURES

 

03.01  In addition to the logo and accompanying type and the system statement, the short equal opportunity statement (" Texas State University-San Marcos is an equal opportunity educational institution") must appear on all printed materials to be used for recruitment purposes. The full equal opportunity statement (“No person shall be excluded from participation in, denied the benefits of, or be subject to discrimination under any program or activity sponsored or conducted by Texas State University-San Marcos on any basis prohibited by applicable law, including, but not limited to, race, color, age, national origin, religion, sex, sexual orientation, or disability.”) should be used in catalogs and legal publications.

 

04.       SYSTEM STATEMENT USE PROCEDURES

 

04.01  The system statement declares Texas State’s affiliation with the Texas State University System. The statement must appear on all Texas State printed materials excluding envelopes that are distributed off-campus, as well as on the University’s homepage.

 

a.   A general guideline is to use the system statement if the logo is used. The statement does not have to appear next to the logo; it may be included on a separate line or within text.

 

b.   Depending on where the statement is used, it may read “A member of the Texas State University System” (if alongside the logo), “Texas State is a member of the Texas State University System” or “Texas State University-San Marcos is a member of the Texas State University System.”

 

04.02  Procedures for seeking approval for departure from the system statement guidelines are the same as in Section 02.03.

 

05.       PROCEDURES FOR APPLICATIONS OF THE LOGO

 

05.01  The official University logo, art and type included, must be used in its approved form without change or alteration.

 

05.02 Four different logo options are recognized as standard and are adaptable to most cases.

 

a.   The primary logo, consisting of the circle graphic of the Old Main tower and logotype in Garamond font, “Texas State University” in capitals and lower case and “SAN MARCOS” in capitals beside it after a vertical line.

 

b.   The secondary logo, consisting of the circle graphic of the Old Main tower with “Texas State University” beside it and “SAN MARCOS” in capitals under the Texas State University.

 

c.   The tertiary logo, consisting of the circle graphic of the Old Main tower, “Texas State University” and “SAN MARCOS” all centered.

 

d.   The alternate vertical logo, consisting of the circle logo of the Old Main tower with “TEXAS,” “STATE,” “UNIVERSITY,” and “SAN MARCOS,” all in capitals, stacked and justified below it.

 

e.   Occasionally if space or technology will not accommodate the entire logo, the logotype (words only) may be used without the circle graphic of the Old Main tower. For approval to use the logotype only, contact the Director of MRP. The graphic should never be used alone or with alternative fonts.

 

f.    Logos may be used in two colors (black and maroon PMS 505), all black or all maroon. They may be reversed out in all white from a colored background.

 

g.   Although the system statement is not a part of the official University logo, it may be used with the logo for convenience if enough space can be allotted so that the type is readable.

 

05.03  The logo art and type can be reduced and enlarged as a unit but should always maintain the originally intended proportions and alignment of elements as shown in the exhibits.

 

05.04  Any variation of the copyrighted logo itself is strictly prohibited by law.

 

05.05  Use of a secondary symbol with the logo should be avoided. Use of the University logo with a secondary symbol requires full administrative approval, beginning with the Director of Media Relations and Publications.

 

05.06  The logo in the exhibits attached to this UPPS is the official University logo. Other marketing symbols (such as the popular Texas State with a star in the middle) or athletic logos should not be substituted for the official logo.  Guidelines for use of these symbols are on the website http://umktg.txstate.edu/logos.html.

 

05.07  The official logo and other graphics materials may be examined in the office of the Director of Media Relations and Publications, the custodian of the official University logo.

 

06.       PROCEDURES FOR USE OF THE LOGO BY REGISTERED STUDENT ORGANIZATIONS

 

06.01  Registered student organizations may use the University logo on approved printed materials if the following prerequisites are met:

 

a.   A formal request to use the logo must be approved in writing by the Director of MRP.

 

b.   When usage is in question, the Director will forward the request through approval channels, which may include the Dean of Students.

 

c.   All student organization logo users will follow the same precise usage guidelines stated in this UPPS, including addition of the system statement.

 

06.02  Abuse of logo guidelines by a student organization may result in logo use permission suspension.

 

07.       PROCEDURES FOR USE OF THE LOGO BY NON-UNIVERSITY ENTITIES

 

07.01  The Texas State logo has been registered with state and federal agencies as an official servicemark and is therefore subject to copyright laws.

 

07.02  Use of the copyrighted logo without University approval may result in legal action against the offending entities or individuals.

 

07.03  Authorization to use the Texas State logo may be obtained by the following procedures:

 

a.   For non-commercial use, requests may be submitted in writing to Media Relations and Publications.

 

b.   The request will be forwarded through approval channels by the Director, MRP, as appropriate.

 

c.   Businesses and individuals desiring to use the logo for commercial purposes should consult the office of the Director of Athletics. (See UPPS No. 01.04.10).

 

07.04  For additional information regarding the use of the logo, agencies should contact the Director of MRP.

 

08.       PROCEDURES FOR ACQUIRING COPIES OF THE LOGO

 

08.01  Copies of the logo, suitable for reproduction, may be downloaded from this UPPS or from http://umktg.txstate.edu/logos.html.  

 

08.02  Desktop publishers should be cautious in reproducing computer-generated logos.  Users should be cautious to assure that their printer maintains a high quality reproduction and proper proportions of the art to maintain quality standards. If problems occur, contact MRP.

 

08.03  For information on how to initiate and produce a publication at Texas State University-San Marcos, see UPPS No. 06.05.01.

 

09.       REVIEWERS OF THIS UPPS

 

09.01  Reviewers of this UPPS include the following:

 

Position                                                          Date

 

                        Director, Media Relations and                    June 1 E4Y

Publications

 

                        Director of Athletics                                      June 1 E4Y

 

                        Director, Instructional Technologies            June 1 E4Y

                        Support

 

10.       CERTIFICATION STATEMENT

 

This UPPS has been approved by the following individuals in their official capacities and represents Texas State policy and procedures from the date of this document until superseded.

 

Director, Media Relations and Publications; senior reviewer of this UPPS

 

President